Vienna Studio '18


  • image compilation
  • writing
  • design
  • printing + binding + folding


In the summer of 2018, I was a part of a small cohort that travelled with umbau inc. to Vienna, Austria, with the aim of absorbing the design minds there. Over the course of five weeks, we visited over 3-dozen design firms, artists, sculptors, churches, museums, hat makers, shoe makers, violin makers, and much more.

I was tasked with leading the yearly initiative to document the journey. I took the approach of a journal—compiling photography from my peers and myself, as well as sketches, thoughts, epiphanies, breakthroughs, and questions. The book is broken up into 5 loose booklets (each representing one week), and encased in a sleeve. By keeping the binding loose, each recipient of the book can both rearrange the events as they remember, or feel a sense of the disorientation and liberation we felt while immersed in Vienna. An uncomplicated design of black & white images with a punchy orange accent focuses the content and creates a memorable impact on readers.

Special thanks to Lena Abdali, Tate, Kaky, and all of umbau for helping this vision come to life.

Production of over 150 books, from thousands of pages:

Using Format