Tanner Ashton Leslie - Interdisciplinary Design

Studio Design Center Wayfinding & Signage

Deliverables

  • Comprehensive environmental brand and signage strategy
  • Proposal booklet

Abstract

The studio design center was a building with character that lacked any visual identity, wayfinding, or signage. This project included comprehensive research of the building, its surroundings, its users and uses, traffic flow, and existing architectural features. A full brief was generated with research findings, diagrams of traffic flow, heat maps, image and type studies, and a proposal statement.

Following research, I set out on designing a brand for the building. Concepts with rationale, scale drawings, and mockups for street signage, window vinyl, classroom styling options, wayfinding solutions, and a lobby renovation were generated and presented in a final proposal booklet.

Using Format