Tanner Ashton Leslie - Interdisciplinary Design

CUSA

coalition of united student activists (CUSA)

work

  • concept
  • research + data collection
  • brand identity
  • infographic design
  • booklet design
  • projection
  • print production

details

Using a bold yellow accent color, sturdy typography, and no-nonsense marketing styles, CUSA positions itself as a respectable and friendly, yet prominent force in activism.

The promo kit includes a pack of 3 notebooks–a partnership with Field Notes®. These notebooks include fold-outs featuring infographics on student activism, pages with resources and details on rights, and a tear out safety card. Also included: a custom pencil, a fold out poster that asks "What's your move?", and stickers.

A guerrilla marketing campaign involving building projections was tested. Slides with statistics on student activism and calls to action were digitally projected at night onto large buildings. This tactic creates a type of hyper-visible pop-up billboard that can be set up by anyone with access to a laptop and projector. 

Together, the brand and this promo kit make accessible the tools and knowledge necessary to make your voice heard for anyone that wants to create social change.

Using Format