offbase outerwear collective
- logo+brand development
offbase is a concept luxury and tactical outerwear brand, specializing in premiere quality and prioritizing the adventurer in their clients. The brand messaging targets consumers who consider themselves renegades, explorers, wild ones. Posters with large, bold type call the viewer to action with the brand's name itself, featuring inspiring and dramatic photography direction. With sleek and rigid typography and a logo system that breaths precision and high fashion, offbase would position itself as a high-end national brand and the best solution for those who want to go "off base."